Analysing Of The Paper Essay Example | Topics and Well Written Essays - 500 words

Analysing Of The Paper - Essay Example I specifically like this statement which defines how business organizations should go about the extension: "Unless the Brand name is strategically able to brand its extension to their customers and is capable to achieve this goal through similarities then and only then the success is higher. A company should extend their products as long as it is appropriate and along the lines of their products and or services. But, if the company wishes to expand to a class and or category different or other than what they are in, then there is a higher chance of failure." Do you mean that different brands should be used in different sectors or categories Your discussion is very informative. Instead of focusing only in the advantages and disadvantages of brand extensions, you have made the leap through identifying the steps which should be considered by marketers. My question is, can you discuss more on distancing techniques How is it done Richard Branson's extreme personality should be credited for his venture in numerous unrelated product categories.

It's not only okay to cry Essay Example | Topics and Well Written Essays - 1750 words

It's not only okay to cry - Essay Example Accordingly, emotions, feeling and thought are response of nervous system at different level of processing and actuation. Of these, the emotions are processed and actuated at the lowest level and therefore, are most honest and crudest form of response. These persist for very small time period. If they persist for longer, they have more processing and actuation time and become feeling. If they persist for still longer, they are given sufficiently longer processing capabilities and become thought. Emotions are very important for development of our personality. They are indicative of the health of our nervous system. However, they are not so welcome in our professional life, where we need to appear as being controlled by our thought process, rather than emotions. However, sometimes, in professional life we need to pretend to have emotions suiting to the occasion for short period of time. Q2. Thinking process is a more mature process as against Emotional make up which is true and quick response. In thinking process, processing of information is done at the highest and most sophisticated level. All that we have learnt over the long evolutionary period helps in making up the thinking process. While emotions are what we retained from our reptilian stage of evolution, thinking is more of a mammalian character. Thinking process is more important to a manager as he is expected to work with his brain and not with heart. At the same time, he should not be seen heartless by his subordinates and therefore, he needs to shows appropriate emotions, even if false. Q3. At the workplace employees and managers are expected to behave under control of their brain and therefore, there is very little space for emotions. However, to maintain the atmosphere lively, expression of positive emotions are acceptable, like cheering some great positive news. There may be sad situations and sad emotions are also ok. But when it comes to anger, this is not acceptable at the work

Steroid Use in Pro Sports is Unethical Essay -- essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  When you were a kid, didn’t you want to play a professional sport? What would you give to be one of the best athletes in the world? Would you risk your reputation? Your health? Would you be willing to die? Although many studies have come out saying that steroids diminish one’s health, people still take them hoping to be the best. Imagine if you were a 28 year old who left college early because a pro team â€Å"guaranteed† you that you would play in the big leagues. Yet you just got stuck in the minors, and the only way you could get to the big’s was to take a pill that made you super-strong and super-fast. It would make sense to just take it. But what if that pill shrunk your testicles, hurt your heart and vascular system, and made your heart work 3 times harder than it is suppose to? An athlete would be pressured to take these pills, yet it would be smarter to say no. Why would athletes, of all people-risk harming their bodies? If I became a major league baseball player, and hit 65 homeruns, I couldn’t live with myself thinking that most of those wouldn’t have gone over that fence if I hadn’t taken steroids. I could never be proud of my stats or not be ashamed when a reporter told me how good I was and asked me how I learned to hit the ball that far. Although the benefits of steroids are good, the risks and side effects are too dangerous. Therefore athletes should not use steroids. Steroids have a surprisingly long and interesting history. Although steroids did not become popular until the late 1980’s and early 1990’s, they were around for a long time before that. In the 1930’s, anabolic steroids were developed to treat anemia and other muscle-wasting diseases. But it was not until 1954 that anabolic steroids began to appear in athletic competition when Soviet weightlifters supposedly used them at the World Championships. In 1958, a doctor by the name of John Ziegler developed Dianabol; the first mass produced anabolic steroid, with the help of a Pharmaceutical company, and in 1960 distributed Dianabol to the U.S. weightlifting team. The IOC (International Olympic Committee) banned the use of anabolic steroids in 1974, just 7 years after it hired a medical commission to perform drug tests on athletes. Two years after the ban by the IOC, eight athletes were disqualified from the Montreal Olympics after testing positive for steroids. The NFL started ... ...y if every player uses them. Also when sports were invented it was made to be challenging. Baseball wasn’t invented for someone to go up to the plate and hit 2 of every 10 balls pitched to them over the fence. When a player hits a homerun it is supposed to be special. When golf courses need to be renovated from 500 yard Par 5’s, to 650 yard Par 5’s, because players are driving the ball 350 yards, it kind of defeats the purpose of the game. What is the point of watching it when the players are too good for the courses they play on. Are all sports going to become obsolete or boring to watch from the use of steroids? The answer is yes, if the use of steroids isn’t stopped. Bibliography Congress gets baseball to act on steroids www.comcast.net/news/sports Fredric J. Frommer Associated press writer Steroid use a growing problem among American High School athletes www.opposingviewpoints.com Gary Mihoces USA Today Athletes have the right to accept the risks of steroids www.opposingviewpoints.com Robert Lipsyte New York Times United states must spearhead reform to eradicate drugs www.opposingviewpoints.com Barry R. McCaffery Retired U.S. Army general

Exposé of Hypocrisy of Imperialism in Conrad’s Heart of Darkness Essay

In his novella Heart of Darkness, author Joseph Conrad attempts to expose the hypocrisy of imperialism since its explorers emphasize the importance of helping natives, while actively exploiting them. He also depicts the Africans in the story as nothing more than mindless savages. During his journey to the Congo, Conrad witnessed the horrors firsthand that the Europeans inflicted upon the African natives. He shares his experiences through Marlow, the protagonist, who sees the evil side of humanity through its materialism. Conrad denounces the oppressive nature of those of his time by exposing their social darwinist thought. Imperialism is portrayed as a hypocritical tool used purely for the Europeans’ own benefit. Europeans began what is known as â€Å"the scramble for Africa† in the late 19th century. The major powers all fought each other to gain control, disregarding the Africans in the process. The Europeans believed themselves to be taking up â€Å"the white man’s burden†, which was the belief that the Europeans had a duty to gain control of Africa and civilize the inhabitants in order to help them. The hypocrisy of it was that what they deemed as helping and civilizing them was actually entirely against the natives’ wishes, as their culture was being destroyed as well as their people enslaved. Conrad depicts this throughout his novel, Conrad denounces oppression by showing racism to criticize the immorality and cruelty of enslaving others for personal gain. Inhumane treatment of the africans is expressed through how they wore rags, which gives a sense of desolation. Racism is conveyed through the dehumanization of the natives, revealing that their captors went as far to put them in collars, showing they were seen as and treated like dogs. Even Marlow refers to his helmsman as a piece of machinery. Nigerian writer Chinua Achebe, author of Things Fall Apart, famously criticized Heart of Darkness in his 1975 lecture An Image of Africa: Racism in Conrad’s â€Å"Heart of Darkness†, saying the novella de-humanized Africans, denied them language and culture and reduced them to a metaphorical extension of the dark and dangerous jungle into which the Europeans venture. All the European colonists desired was wealth and treasures, willing to go as far as completely exploit other human beings. The metaphor comparing colonists to burglars was used to convey that they had no morals and did whatever they please in order to achieve personal gain, including exploiting them. This is all very hypocritical considering they believed themselves to be helping and civilizing them. Conrad uses Mr. Kurtz to unveil how he feels about imperialism as a whole. Marlow describes how Mr. Kurtz says everything is his own, which shows that imperialists claimed Africa is theirs and it was okay to exploit the natives as slaves. Conrad uses the dehumanization of Kurtz to exemplify his beliefs to maintain one’s morals to avoid becoming caught up in a world of materialistic desires. Mr. Kurtz is described as having a bald head similar to that of an ivory ball, leading the reader to believe that all he thinks about is ivory. The fact that he is withered is to show Conrad’s belief of what greed will result in upon a person.

Italian Verbs Conjugations Sognare

History of Starbucks - 991 Words

History of Starbucks Starbucks started in 1971 when three academics opened a store called Starbucks Coffee, Tea and Spice in Pike Place Market in Seattle. The three academics, writer Gordon Bowker, English teacher Jerry Baldwin, and History teacher Zev Siegel, shared a passion of exotic teas and fine coffees and believed that in Seattle, they would be able to build a clientele. Each academic invested $1,350 and borrowed $5,000 from a bank to open the original Starbucks. Baldwin, Siegel and Bowker chose the name Starbucks in honor of Starbuck—the coffee-loving first mate in Herman Melville’s Moby Dick. At least, that is what the legends are. They believed the name evoked the romance of the high seas and the seafaring tradition of the†¦show more content†¦Upon his return home, it took Schultz nearly a year to convince Baldwin to let him test an espresso bar. Starbucks’ sixth store, opened in April 1984, became the first one designed to sell beverages and the first one in downtown Seattle. There was no pre-opening marketing blitz and no sign announcing Now Serving Espresso, the lack of fanfare was part of a deliberate experiment to see what would happen. By closing time the first day, some 400 customers had been served, well above the 250 customer average of Starbucks’ best-performing stores. Within two months, the store was serving 800 customers per day. Schultz made up his mind to leave Starbucks and start his own company in 1985. His plan was to open espresso bars in high-traffic downtown locations that would emulate the friendly, energetic atmosphere he had encountered in Italy. Ironically, as Schultz was finalizing the documents for his new company, Baldwin announced he would invest $150,000 if Starbucks’ money in Schultz’s coffee-bar enterprise, thus becoming Schultz’s first investor. Bowker and Baldwin helped Schultz with his plans over the next six months. Schultz continued with his esp resso bar, Giornale. In March 1987, Baldwin and Bowker decided to sell the Starbucks operation in Seattle—the stores, the roasting plant, and the Starbucks name. Bowker wanted to cash out his coffee-business investment to concentrate on his other enterprises; Baldwin elected to concentrate on the Peet’sShow MoreRelatedHistory of Starbucks1148 Words   |  5 PagesHistory of Starbucks Starbucks is the leading retailer and roaster for brand specialty coffee in the world. Starbucks corporation is an international coffee and coffeehouse chain based in Seattle Washington. Starbucks is the largest coffeehouse company in the world, with over 16,000 stores in 94 countries such as: Asia, Europe, and the Middle East (Sewer, 2004). Starbucks sells drip brewed coffee, espresso-based hot drinks, other hot and cold beverages, snacks, pastries and items such asRead MoreThe History Of Starbucks. Essay1804 Words   |  8 PagesThe History of Starbucks The first Starbucks opened in the 1970s located in Seattle Washington historic Pike Place Market. The name comes from Herman Melville’s Dick, a classic American novel about a 19th century whaling industry. The original name was Starbucks coffee, Tea and Spices and then later changed to Starbucks Company. Starbucks founders were three academics an English teacher Jerry Baldwin, History teacher Zev Sigel and Writer Gorden Bowker. They each invested $1350 and borrowed $5000Read MoreStarbucks History : Starbucks s Coffee2998 Words   |  12 PagesStarbucks History Starbucks began in 1971 when the first store opened in Seattle, Washington. Jerry Baldwin, Zev Siegl and Gordon Bowker got the idea to start a coffee store from Alfred Peet (of Peet s Coffee fame). The store originally only sold coffee beans and coffee making equipment (History of Starbucks, 2013). 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Starbucks derived their company name fromRead MoreHistory And Outlook Of A Popular Chain Coffee Shop, Starbucks1134 Words   |  5 Pagesâ€Å"Brewing Innovation,† an article by Shezray Husain, Feroz Khan, and Waqas Mirza in 2014 for London Business School, focuses on the history and outlook of a popular chain coffee shop, Starbucks. By discussing a brief history of the cafà © brand and its rise and fall through the economic crisis of 2008, it was clear that the company managed so proficiently due to strategic moves made by leadership. The article explored how the compa ny centered it focus on its consumers and building itself a priorityRead MoreTo Invest or Not Invest in Starbucks Corporation, That Is the Question1707 Words   |  7 Pagesreader whether or not investing in Starbucks Corporation will prove a lucrative endeavor. A company is a system of interconnected parts and therefore cannot be analyzed by a single component, but through an integrated approach. The report will analyze the company’s health through integrating both qualitative and quantitative factors in order to formulate a decision based on the multidimensional nature of a company. By analyzing the qualitative aspects of Starbucks, the reader can gain a better understandingRead MoreStarbucks Financial Analysis1739 Words   |  7 PagesStarbucks Financial Analysis Financial Analysis of the Starbucks Corporation 2401 Utah Avenue South Seattle, Washington 98134 (800) 235-2883 Financial Analysis of the Starbucks Corporation Company Overview Starbucks is the world’s largest specialty coffee retailer, Starbucks has more than 16,000 retail outlets in more than 35 countries. Starbucks owns more than 8,500 of its outlets, while licensees and franchisees operate more than 6,500 units worldwide, primarilyRead MoreStarbucks Case Study Essay1733 Words   |  7 Pages 1. In the beginning, how was Starbucks different from other coffee options for coffee drinkers in the United States? What activities and assets did Starbucks leverage to differentiate itself from competitors? 2. When Starbucks was rapidly expanding its store locations in 2006–2009 it made specific changes in order to facilitate that growth. What did Starbucks gain—and give up—as a result of each change? 3. When Schultz returned to Starbucks as CEO in 2008, how had the competitive context changed

Plato s Apology And Ralph Waldo Emerson s On Self Reliance

Through Plato’s Apology and Ralph Waldo Emerson’s â€Å"Self-Reliance† both contend that living an unexamined life is living a life of ignorance and futility. On the other hand, living an examined life is living an enlightened life full of intelligence. I agree with Plato and Emerson’s similar ideas that without knowledge, life as it is, is not worth living. They both argue that having personal beliefs creates an intelligent society. Having knowledge allows for one to set goals and objectives to achieve within a lifetime, which gives purpose to one’s life. In Plato’s â€Å"Apology†, Plato tells the story of Socrates, a philosopher from Athens, Greece, who is accused by three men, a poet, a scholar and a politician for having opposing beliefs. His charges are all based on the fact that he is a natural philosopher and that he believes what is considered not to be the social norm. One of the charges he faces is that he is accused of being â€Å"a doer of evil, and corrupts the youth† (Plato, 198). Socrates is assumed to be someone who only harms others because he is considered to be evil. They admit that since he does not care to accept what they consider to be true, then he must be doing evil. Socrates is charged with corrupting the youth with his knowledge, yet when he addresses it to his accusers and the court, he questions the charge by stating that if Meletus, his accuser, is charging him of corrupting the youth then, â€Å"Come hither. Meletus, and let me ask a question of you. YouShow MoreRelatedCleanth Brookss Essay Irony as a Principle of Structure9125 Words   |  37 PagesMarx’s system. On the contrary, our underlying premise here is the belief that in Marx’s theory and method the true method by which to understand society and history has finally been discovered. This method is historical through and through. It is self-evident, therefore, that it must be constantly applied to itsel f, and this is one of the focal points of these essays. At the same time this entails taking up a substantive position with regard to the urgent problems of the present; for according to