Analysing Of The Paper Essay Example | Topics and Well Written Essays - 500 words

Analysing Of The Paper - Essay Example I specifically like this statement which defines how business organizations should go about the extension: "Unless the Brand name is strategically able to brand its extension to their customers and is capable to achieve this goal through similarities then and only then the success is higher. A company should extend their products as long as it is appropriate and along the lines of their products and or services. But, if the company wishes to expand to a class and or category different or other than what they are in, then there is a higher chance of failure." Do you mean that different brands should be used in different sectors or categories Your discussion is very informative. Instead of focusing only in the advantages and disadvantages of brand extensions, you have made the leap through identifying the steps which should be considered by marketers. My question is, can you discuss more on distancing techniques How is it done Richard Branson's extreme personality should be credited for his venture in numerous unrelated product categories.

It's not only okay to cry Essay Example | Topics and Well Written Essays - 1750 words

It's not only okay to cry - Essay Example Accordingly, emotions, feeling and thought are response of nervous system at different level of processing and actuation. Of these, the emotions are processed and actuated at the lowest level and therefore, are most honest and crudest form of response. These persist for very small time period. If they persist for longer, they have more processing and actuation time and become feeling. If they persist for still longer, they are given sufficiently longer processing capabilities and become thought. Emotions are very important for development of our personality. They are indicative of the health of our nervous system. However, they are not so welcome in our professional life, where we need to appear as being controlled by our thought process, rather than emotions. However, sometimes, in professional life we need to pretend to have emotions suiting to the occasion for short period of time. Q2. Thinking process is a more mature process as against Emotional make up which is true and quick response. In thinking process, processing of information is done at the highest and most sophisticated level. All that we have learnt over the long evolutionary period helps in making up the thinking process. While emotions are what we retained from our reptilian stage of evolution, thinking is more of a mammalian character. Thinking process is more important to a manager as he is expected to work with his brain and not with heart. At the same time, he should not be seen heartless by his subordinates and therefore, he needs to shows appropriate emotions, even if false. Q3. At the workplace employees and managers are expected to behave under control of their brain and therefore, there is very little space for emotions. However, to maintain the atmosphere lively, expression of positive emotions are acceptable, like cheering some great positive news. There may be sad situations and sad emotions are also ok. But when it comes to anger, this is not acceptable at the work