History of Starbucks - 991 Words

History of Starbucks Starbucks started in 1971 when three academics opened a store called Starbucks Coffee, Tea and Spice in Pike Place Market in Seattle. The three academics, writer Gordon Bowker, English teacher Jerry Baldwin, and History teacher Zev Siegel, shared a passion of exotic teas and fine coffees and believed that in Seattle, they would be able to build a clientele. Each academic invested $1,350 and borrowed $5,000 from a bank to open the original Starbucks. Baldwin, Siegel and Bowker chose the name Starbucks in honor of Starbuck—the coffee-loving first mate in Herman Melville’s Moby Dick. At least, that is what the legends are. They believed the name evoked the romance of the high seas and the seafaring tradition of the†¦show more content†¦Upon his return home, it took Schultz nearly a year to convince Baldwin to let him test an espresso bar. Starbucks’ sixth store, opened in April 1984, became the first one designed to sell beverages and the first one in downtown Seattle. There was no pre-opening marketing blitz and no sign announcing Now Serving Espresso, the lack of fanfare was part of a deliberate experiment to see what would happen. By closing time the first day, some 400 customers had been served, well above the 250 customer average of Starbucks’ best-performing stores. Within two months, the store was serving 800 customers per day. Schultz made up his mind to leave Starbucks and start his own company in 1985. His plan was to open espresso bars in high-traffic downtown locations that would emulate the friendly, energetic atmosphere he had encountered in Italy. Ironically, as Schultz was finalizing the documents for his new company, Baldwin announced he would invest $150,000 if Starbucks’ money in Schultz’s coffee-bar enterprise, thus becoming Schultz’s first investor. Bowker and Baldwin helped Schultz with his plans over the next six months. Schultz continued with his esp resso bar, Giornale. In March 1987, Baldwin and Bowker decided to sell the Starbucks operation in Seattle—the stores, the roasting plant, and the Starbucks name. Bowker wanted to cash out his coffee-business investment to concentrate on his other enterprises; Baldwin elected to concentrate on the Peet’sShow MoreRelatedHistory of Starbucks1148 Words   |  5 PagesHistory of Starbucks Starbucks is the leading retailer and roaster for brand specialty coffee in the world. Starbucks corporation is an international coffee and coffeehouse chain based in Seattle Washington. Starbucks is the largest coffeehouse company in the world, with over 16,000 stores in 94 countries such as: Asia, Europe, and the Middle East (Sewer, 2004). Starbucks sells drip brewed coffee, espresso-based hot drinks, other hot and cold beverages, snacks, pastries and items such asRead MoreThe History Of Starbucks. Essay1804 Words   |  8 PagesThe History of Starbucks The first Starbucks opened in the 1970s located in Seattle Washington historic Pike Place Market. The name comes from Herman Melville’s Dick, a classic American novel about a 19th century whaling industry. The original name was Starbucks coffee, Tea and Spices and then later changed to Starbucks Company. Starbucks founders were three academics an English teacher Jerry Baldwin, History teacher Zev Sigel and Writer Gorden Bowker. They each invested $1350 and borrowed $5000Read MoreStarbucks History : Starbucks s Coffee2998 Words   |  12 PagesStarbucks History Starbucks began in 1971 when the first store opened in Seattle, Washington. Jerry Baldwin, Zev Siegl and Gordon Bowker got the idea to start a coffee store from Alfred Peet (of Peet s Coffee fame). The store originally only sold coffee beans and coffee making equipment (History of Starbucks, 2013). Ten years later, current CEO and chairman of Starbucks, Howard Schultz was so impressed by his first taste of coffee, he urged Baldwin to hire him. As Director of Retail OperationsRead MoreGeneral Information / History : Starbucks1062 Words   |  5 PagesGeneral Information/History Starbucks Corporation is a specialty coffee retailer, roaster and marketer internationally. Jerry Baldwin, Zev Siegl and Gordon Bowker established the first stand-alone Starbucks coffeehouse was opened in Seattle, Washington in 1971. In 1987, the original founders sold the company to the present CEO Howard Schultz for $7 million (â€Å"Starbucks Corporation†). Currently having 22,519 retail stores worldwide, Starbucks has developed into the largest coffeehouse company globallyRead MoreHistory and Progress of the Internationalization of Starbucks in China908 Words   |  4 Pagesï » ¿History and Progress of Starbucks Internationalization in China Emerging Market Cultural Environment Initial entry strategies. Starbucks articulated an entry strategy that was designed to be as inoffensive to the Chinese culture as possible. Instead of taking the conventional approach with advertising and promotions which could have been seen by potential Chinese consumers as attacking their culture of drinking tea they positioned stores in high-traffic and high visibility locations. MoreoverRead MoreHistory, Development And Growth : The Starbucks Corporation4307 Words   |  18 PagesArjita Saxena Dinesh Cheedu â€Æ' 1. History, Development and Growth: The Starbucks Corporation (referred as â€Å"the company†) is worldwide recognized in delivering one of the best coffees to their customers within minutes. The first Starbucks shop was opened in 1971 in Seattle’s historic park called Pike Place Market with the help of Gorden Bowker, Zev Siegl, and Jerry Baldwin. Initially, the store sold coffee beans and coffee making products versus the drinks. Starbucks derived their company name fromRead MoreHistory And Outlook Of A Popular Chain Coffee Shop, Starbucks1134 Words   |  5 Pagesâ€Å"Brewing Innovation,† an article by Shezray Husain, Feroz Khan, and Waqas Mirza in 2014 for London Business School, focuses on the history and outlook of a popular chain coffee shop, Starbucks. By discussing a brief history of the cafà © brand and its rise and fall through the economic crisis of 2008, it was clear that the company managed so proficiently due to strategic moves made by leadership. The article explored how the compa ny centered it focus on its consumers and building itself a priorityRead MoreTo Invest or Not Invest in Starbucks Corporation, That Is the Question1707 Words   |  7 Pagesreader whether or not investing in Starbucks Corporation will prove a lucrative endeavor. A company is a system of interconnected parts and therefore cannot be analyzed by a single component, but through an integrated approach. The report will analyze the company’s health through integrating both qualitative and quantitative factors in order to formulate a decision based on the multidimensional nature of a company. By analyzing the qualitative aspects of Starbucks, the reader can gain a better understandingRead MoreStarbucks Financial Analysis1739 Words   |  7 PagesStarbucks Financial Analysis Financial Analysis of the Starbucks Corporation 2401 Utah Avenue South Seattle, Washington 98134 (800) 235-2883 Financial Analysis of the Starbucks Corporation Company Overview Starbucks is the world’s largest specialty coffee retailer, Starbucks has more than 16,000 retail outlets in more than 35 countries. Starbucks owns more than 8,500 of its outlets, while licensees and franchisees operate more than 6,500 units worldwide, primarilyRead MoreStarbucks Case Study Essay1733 Words   |  7 Pages 1. In the beginning, how was Starbucks different from other coffee options for coffee drinkers in the United States? What activities and assets did Starbucks leverage to differentiate itself from competitors? 2. When Starbucks was rapidly expanding its store locations in 2006–2009 it made specific changes in order to facilitate that growth. What did Starbucks gain—and give up—as a result of each change? 3. When Schultz returned to Starbucks as CEO in 2008, how had the competitive context changed

Plato s Apology And Ralph Waldo Emerson s On Self Reliance

Through Plato’s Apology and Ralph Waldo Emerson’s â€Å"Self-Reliance† both contend that living an unexamined life is living a life of ignorance and futility. On the other hand, living an examined life is living an enlightened life full of intelligence. I agree with Plato and Emerson’s similar ideas that without knowledge, life as it is, is not worth living. They both argue that having personal beliefs creates an intelligent society. Having knowledge allows for one to set goals and objectives to achieve within a lifetime, which gives purpose to one’s life. In Plato’s â€Å"Apology†, Plato tells the story of Socrates, a philosopher from Athens, Greece, who is accused by three men, a poet, a scholar and a politician for having opposing beliefs. His charges are all based on the fact that he is a natural philosopher and that he believes what is considered not to be the social norm. One of the charges he faces is that he is accused of being â€Å"a doer of evil, and corrupts the youth† (Plato, 198). Socrates is assumed to be someone who only harms others because he is considered to be evil. They admit that since he does not care to accept what they consider to be true, then he must be doing evil. Socrates is charged with corrupting the youth with his knowledge, yet when he addresses it to his accusers and the court, he questions the charge by stating that if Meletus, his accuser, is charging him of corrupting the youth then, â€Å"Come hither. Meletus, and let me ask a question of you. YouShow MoreRelatedCleanth Brookss Essay Irony as a Principle of Structure9125 Words   |  37 PagesMarx’s system. On the contrary, our underlying premise here is the belief that in Marx’s theory and method the true method by which to understand society and history has finally been discovered. This method is historical through and through. It is self-evident, therefore, that it must be constantly applied to itsel f, and this is one of the focal points of these essays. At the same time this entails taking up a substantive position with regard to the urgent problems of the present; for according to

Writing a Formal Letter/Example Free Essays

Dear Mr. Patel, According to your interview, we understand that you are strictly against the usage of cellphones despite the fact that there are many good reasons to use them . I wanted to say that I both agree and disagree with your opinions at different points. We will write a custom essay sample on Writing a Formal Letter/Example or any similar topic only for you Order Now At the beggining of the interview, you mentioned people’s attention was taken away from the substantial things in life and also claimed that the dissapointment of not recieving any texts made them upset or rather neurotic. Afterwards continued with remarking cellphones are somewhat compelling and said they threaten our lifes if used whilst driving. Also pointed out the common puctuation error which children make because of the language they use when they write a text and said there were distractions in classes and alleged the use of cellphones as a reason. You told the interviewer cellphones assaulted one’s privacy and solitude and people looked silly whilst talking with cellphones then declared that you would rather be without a cellphone. The interviewer stated some opinions of his, converse to your opinions. Disagreeing with the opinions againt the usage of cellphones, he affirmed that it was essential four communicating with one’s children and informing people if one’s car broke down or is going to delay. He added there were not many telephone land lines in some places such as Africa, which made cellphones useful. Then ended his words with saying cellphones have a great role in solving crime. Whilst I agree with half of your opinions such as texting and driving threatens lifes and they ruin our peace and solitude, I do not agree with you on your opinions of children distraction. Although most of the children use cellphone, not all of them are distracted or making punctuation mistakes. Before being this prejudiced about cellphones, please consider the advantages of them. It might be the best to try reduce the usage without utterly rejecting them. Yours sincerely Related essay: â€Å"Co Curricular Activities Letter† How to cite Writing a Formal Letter/Example, Essay examples

Pitch Perfect Movie Critique free essay sample

American  musical  comedy film  directed by  Jason Moore. The screenplay was written by  Kay Cannon. The musical comedy features an  ensemble cast  consisting of  Anna Kendrick,  Skylar Astin,  Rebel Wilson,  Anna Camp,  Brittany Snow,  Ester Dean,  Alexis Knapp, Hana Mae Lee, Ben Platt,  Adam DeVine, with  John Michael Higgins, and  Elizabeth Banks. The plot follows an all-girl college a cappella group, The Barden Bellas, as they compete against another a cappella group from their college to win Nationals. Beca Mitchell (Anna Kendrick), newly arrived freshman at Barden University, has no desire to attend college, but she is forced to do so by her father (John Benjamin Hickey), a professor at the university. Wishing she could instead move to  Los Angeles  to pursue a career in music making, Beca takes up an internship at the school radio station, where she meets fellow freshman Jesse Swanson (Skylar Astin), who develops a crush on her. When Becas father discovers she has not been attending classes, he comes to her with a proposition: if she joins a club and still does not want to remain at college after a year, he will allow and pay for Beca to move to Los Angeles. After some persuasion from group leader Chloe Beale (Brittany Snow), she reluctantly joins the all-girl  a cappella  group Barden Bellas. Aubrey Posen (Anna Camp), another group leader doesnt initially approve of recruiting Beca, but yields nonetheless due to a desperate need for members and Becas own talent. Beca joins alongside a group of other women who do not fit the Bellas typical mold: the misunderstood Cynthia-Rose (Ester Dean), the sex-obsessed Stacie Conrad (Alexis Knapp), the quiet Lilly Onakuramara (Hana Mae Lee), and the eccentric Fat Amy (Rebel Wilson). At group rehearsals, Aubreys uptight and controlling nature gets on the nerves of the other girls, especially Beca. She is constantly critical and insists that they use the same set list the Bellas have been using for years. Meanwhile, Beca continues hanging out with Jesse, who has joined the Treblemakers, the Bellas main rival. After learning that Beca doesnt like movies, Jesse tries to get Beca to watch  The Breakfast Club. Meanwhile, the Bellas participate in the southeastern regional competition at Carolina University. In spite of their distasteful and old set list, the group manages to place second, which gives them the bid to semi-finals. A brief scuffle after the competition leads to Becas arrest by the police. Jesse tries to help by calling Becas father, which infuriates Beca and turns their budding friendship sour. A series of complications during the road trip to semi-finals forces the Bellas to get a ride from the Treblemakers, led by Bumper Allen (Adam DeVine), and some smack talk ensues. Once at the semi-finals, Beca notices how bored the audience is with Aubreys traditional and overused arrangement, so she provides an impromptu back-up. The Bellas come in third in the competition behind the Treblemakers and the Footnotes; even though the audience seemed to enjoy Becas remix, Aubrey becomes furious and yells at Beca, who quits the group. When the Footnotes are disqualified after the discovery that their lead singer is still a high school student, the Bellas are called to the national competition in their place. The Bellas get back together after returning from spring break, with the notable exception of Beca. During this time, Beca begins working as a  DJ  at the Barden radio station, playing her music on the overnight shift while also steadily distancing herself from Jesse. Upon finding a copy of  The Breakfast Club  and watching it on her own, however, she realizes how much she needs the Bellas and Jesse in her life. Her father convinces her to rejoin the Bellas, whom she finds falling apart during rehearsal. After having a group heart-to-heart conversation, the Bellas appoint Beca as their group leader and decide to adopt Becas more modern and original music style. Meanwhile, Bumper leaves the Treblemakers after being offered a job as a back-up singer for  John Mayer. With Nationals approaching and the group short a member, Jesse becomes the new group leader and persuades the Trebles to allow Benji (Ben Platt), Jesses roommate, to join the group in Bumpers place. At the a cappella national competition at the  Lincoln Center, the Bellas sing a piece arranged by Beca. After their performance, Beca reunites her and Jesse with a kiss. Six months later, auditions are beginning for the new year while the Treblemakers and Bellas are preparing to select new members for their groups; Jesse and Benji are shown sitting at a desk in the audition hall, followed by Beca and the Barden Bellas, along with their trophy from nationals. As for the film itself, I highly praised it for its comedic approach as well as the film’s flashy musical numbers. It also has bouncy vocal rearrangements of pop songs, sparkling choreography and a hilarious script make for a movie that’s made to be obsessed over, seen 50 times. I could take one of the finest sequences as evidence, the â€Å"riff-off† between the boys and the girls, a West Side Story-style showdown that plays out with shards of songs instead of switchblades. Its spirited a capella singing makes a predictable, feather-light coming-of-age film irresistibly fun. Imagine it without music, the movie might have been painful, but the songs, Auto-Tuned and processed as they are, generate a hooky bliss. They are the chewy center of this ultra-synthetic hard candy. Lets take it from the top: Kendrick is a delight. Not only can she act though we knew that already from the wonderful  Up in the Air   she can also sing! Plus, special kudos to  Rebel Wilson, who’s subversively awesome Fat Amy wont be forgotten anytime soon. In fact, all of the a cappella troupes assembled here (or the voices behind them) are awesome. Never mind that theyre kitschy and earnest and seriously competitive about their craft (which, in some circles, is considered decidedly not cool). The beauty of it is they dont care; they just want to make music. Overall, it’s a joy to watch a comedy like this, which wraps you up in belly laughs and catchy songs and makes whatever ails you seem far, far away. Pitch Perfect  pokes fun at a cappella performers of all stripes, but mostly with lots of heart and pride. That said, sometimes the film cant quite seem to decide whether it champions young women (which on the whole, it appears to) or not. The fat jokes can be wince-inducing, though Wilson makes them work; the liberal use of the words slut and bitch to refer to women is also a concern. (Still, the most obvious misogynist does get called out, and in a delicious way. ) It also relies a little too heavily on a gross-out vomit meme. These complaints aside,  Pitch Perfect  hits lots of the right notes and will leave you in stitches and singing long after the credits roll.